Rutgers University Graduate School of Business
This fall I will again be teaching Pricing Strategy in the MBA program at Rutgers University. This is my 5th year teaching in the MBA program, and my third time teaching pricing. Previously, I had taught a new course on business improvement (lean six sigma). The Pricing Strategy course is a 15-hour program designed to give MBA students an introduction to strategic pricing. Topics covered include:
- Understanding customer value
- Understanding the buying center and the role of suppliers in a company’s value chain
- Basic approaches to pricing: cost-based, competition-based, capacity-based, channel-based, and value-based
- Developing a pricing strategy
- Competition and pricing
- Pricing and segmentation strategy
- The role of value communication in capturing value
- Versioning, bundling, and innovative pricing approaches
- New business models and pricing
Medical Technology Pricing 